SEO Specialist

About Snapp
Snapp is the pioneer provider of ride-hailing mobile solutions in Iran that connects smartphone owners in need of a ride to drivers who use their private cars offering transportation services. We are ambitious, passionate, engaged, and excited about pushing the boundaries of the transportation industry to new frontiers and be the first choice of each user in Iran.

About the Position

The SEO Specialist is responsible for enhancing the organization’s online visibility and driving organic growth through innovative, data-driven search engine optimization strategies. This role demands a deep passion for the ever-evolving SEO industry and a commitment to staying updated on the latest trends and best practices. A growth-oriented and creative mindset is essential for success. The ideal candidate thrives in a dynamic environment, leveraging data and insights to maintain a competitive edge in the digital landscape.

Responsibilities

• Analyze keywords and industry trends to stay ahead of the curve.
• Conduct comprehensive website audits (Technical, On-Page, and Content) to identify new opportunities.
• Monitor competitors’ SEO activities and SERP changes to uncover actionable insights.
• Develop and execute effective link-building campaigns.
• Ensure content aligns with targeted keywords and contributes to overall SEO objectives.
• Utilize SEO tools to monitor website performance, track keyword rankings, and analyze user behavior.
• Adjust strategies as needed to maintain and improve search rankings.

• Strong analytical skills and a data-driven mindset. 
• Ability to collaborate effectively with Business, Marketing, and Product stakeholders.
• Minimum of 1 year of experience in SEO or content marketing, preferably with outreach strategy experience.
• Familiarity with HTML, in-depth knowledge of research principles and methods, and experience in data analysis.
• A strong sense of ownership over performance and its impact on company success.
• Proven ability to manage high volumes of content and oversee all stages of the content lifecycle, from ideation to publication.
• Commitment to meeting deadlines and excellent project and time management skills.
• Proficient in English (understanding and writing).
• Experience with WordPress.
• Expertise in SEO-related tools such as Google Search Console, Looker Studio, Google Analytics, etc.
• Knowledge of other online marketing channels.
• Excellent negotiation, communication, and presentation skills.
• Result-oriented and driven to achieve measurable outcomes.