Content Marketing Lead (Ops)

About Snapp
Snapp is the pioneer provider of ride-hailing mobile solutions in Iran that connects smartphone owners in need of a ride to drivers who use their private cars offering transportation services. We are ambitious, passionate, engaged, and excited about pushing the boundaries of the transportation industry to new frontiers and be the first choice of each user in Iran.

Responsibility:
• Lead the social and content strategy and calendar, planning, and execution for our blog and social channels
• Lead and mentor a team of content writers and social media specialists to ensure high-quality output and alignment with brand tone and vision.
• Collaborate with internal stakeholders (SEO, CRM, product, design) to align content with business goals
• Manage a team of content creators and social media(writers, editors, etc.)
• Work with developers/designers to publish and update blog content on our Next.js platform
• Maintain content structure, tags, and SEO best practices within the CMS or code repository
• Monitor performance using tools like Google Analytics, Search Console, and others to guide future content strategy, Monitor and analyze performance metrics (e.g., engagement rate, reach, conversion rate) using industry-standard tools.
• Demonstrate strong skills in copywriting, storytelling, and crafting compelling campaign messages that resonate with the driver community.
• Stay updated on industry trends and competitors’ content to inspire new ideas

• Proven experience as a Social media and content lead, content strategist, or similar role
• Strong editorial skills with an eye for clean, engaging copy
• Familiarity with publishing workflows in Next. js-based blogs (CMS integrations like Sanity, Contentful, or headless WordPress)
• Understanding of technical SEO and content structure
• Strong organizational and leadership skills
• Excellent written and verbal communication